
Photo: “red strawberries bundle”, Peakpx, © CC0 1.0
It’s important to read the labels. There is a label, “Aliments du Québec”, which can be applied to two types of products:
There is also the “Aliments préparés au Québec” label. This is used when at least 50% of a product’s ingredients are of Quebec origin and if at least 80% of the costs linked to its production as well as to the processing and packaging are incurred in Quebec.
This is applicable even if the raw material is not available in Quebec, so long as 100% of the processing and packaging activities are carried out in Quebec.
This label is optional, yet very important. According to a very recent study carried out for Aliments du Québec, 7 out of 10 consumers wish that they could more easily recognize products from Quebec in local grocery stores.
In 81% of these cases, this would have been enough for them to select a local product.
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